Web design for Aesthetics & Wellness Brands.
Strategic websites that make your expertise visible, earn trust, and grow with your business.
For brands that value credibility.
You have worked so hard to build a business your clients trust.
But there’s a difference between how your business feels in person and how it shows up online. A website that reflects your business helps bridge that gap from the very first visit.
With a thorough strategy and design, we build a credible online presence that makes your work visible, trusted and easy to book.
EXCLUSIVELY FOR YOU.
Strategic website design, tailored to modern wellness businesses. Designed to make it easier to understand and book. → View all services
OUR PROCESS
We partner with you to uncover what makes your business unique and translate that into a considered digital presence. Your website isn't just an online address, it's where your ideal clients discover you, connect with your expertise, and decide to work with you. We design strategic, elevated websites that reflect your authority and convert visitors into dream clients. Here's how we bring that to life in three clear steps.
You walk away with more than a website. You walk away with a digital home that works while you do, attracts the clients you actually want, and positions your business exactly where it deserves to be.
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We start by getting to know your business, your ideal clients, and what you want your website to accomplish. Who are you trying to reach? What actions should visitors take? What sets you apart? We analyze your market positioning and target audience so every design decision is grounded in strategy, not guesswork.
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Once your test site is ready, we send you a demo link so you can explore everything. Click through the pages, test features, and see your brand come to life. Then we get on a call together to review, adjust, and refine until every detail feels right.
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Before going live we run thorough checks; mobile responsiveness, page speed, forms, links, and overall experience. We don't launch until everything is polished and performing. On launch day we handle everything. Afterwards you receive all assets, documentation, and a full handover so you can manage your site confidently from day one.
PORTFOLIO
SELECTED PROJECTS
SELECTED PROJECTS
PORTFOLIO
LUA ELEMENTS
TRADITIONAL CHINESE MEDICINE
STUDIO
Our studio works with exceptional aesthetics and wellness brands whose digital presence needs to reflect the work they’ve built in person.
Trust, Strategy, Credibility.
We design with strategy and structure so your clients know where to go, what to choose, and when to book.
I’m Estelle, a web designer with a deep appreciation for the wellness world and the standard these brands holds. I believe your website should feel like an extension of your space. Clear, credible and built to guide confident booking.
Based in Massachusetts. Working with wellness brands across New England, US and beyond.